Design system/Brand
Brand color
The brand palette is the same as the product tokens, with names for use outside the code. Tap any color to copy its code.
In codelib/marketing/brand.ts (BRAND_COLORS)
Palette
Primary
Neutral and status
Dark mode
Proportions
Most of any surface is paper and white, text is ink, and charcoal is for the mark and the main action. Orange comes in sparingly and where it belongs: counters, badges, active states. Green and red are only for status, never decoration.
Do
Orange for the one thing that must be seen.
Don't
A full orange background for a slide or banner.
Do
The warm paper background (#F6F5F3).
Don't
Cold gray or pure white for the whole page.
Palette contrast
Ink on paper
#21201E / #F6F5F3 · 14.94 : 1AAAWhite on charcoal
#FFFFFF / #34312D · 12.94 : 1AAACharcoal on paper
#34312D / #F6F5F3 · 11.87 : 1AAAOrange on white
#F04D1A / #FFFFFF · 3.63 : 1Large text onlyOrange on charcoal
#F04D1A / #34312D · 3.56 : 1Large text onlyRelated pages