Design system/Brand
Brand typography
One family for everything: Estedad, for headings, body text, numbers, and the wordmark, which is Estedad Bold. Open SIL license; free for any use.
In codelib/marketing/brand.ts (TYPEFACES)
Estedad
The specimens are fixed Latin text, not translations: like the logo files, they present the brand and read the same in every language.
Estedad
Google FontsAa
Every task, with its full context.
Everything, in flow.Regular 400
Everything, in flow.Medium 500
Everything, in flow.Bold 700
Everything, in flow.Extra bold 800
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
SIL Open Font License; free for any use.
Type rules
Page title
40 / 800Section title
20 / 800Text
14 / 400Small text
11.5 / 500- Headlines are bold and tight, with slightly reduced letter spacing.
- Body text gets generous line height, so reading can breathe.
- Orange is enough for emphasis; don't make everything bold.
- Codes and values in the system monospace.
Rules
Do
Headings in Estedad at weight 800, and text at 400.
Don't
Everything bold; no heading reads as a heading anymore.
Do
Samples and the Latin tagline, exactly as they appear in the kit.
Don't
Another font next to Estedad for “variety”.
Related pages